Gold has been a store of value for over 5,000 years. Here's why modern investors still turn to it.
See what your investment would be worth today if you'd bought gold in the past.
Gold has historically maintained its purchasing power over long periods. While fiat currencies lose value to inflation year after year, gold tends to rise in nominal terms. Since 2000, the US dollar has lost over 40% of its purchasing power — while gold has risen nearly 1,500%.
Gold has a low or negative correlation with stocks and bonds. When equity markets crash, gold typically holds its value or rises. Adding even a small allocation (5–15%) to a portfolio can reduce overall volatility and improve risk-adjusted returns.
Physical gold doesn't depend on any institution, government, or company to retain its value. Unlike stocks, bonds, or bank deposits, it can't go bankrupt, be diluted, or be frozen by a third party. If you hold it, you own it outright.
Gold is universally recognized and accepted. It can be sold anywhere in the world, in any currency, at any time. Major dealers like APMEX, JM Bullion, and SD Bullion offer instant buyback programs at competitive spreads.
Central banks around the world have been net buyers of gold since 2010. In 2023, central banks purchased over 1,000 tonnes — the second-highest annual total on record. When institutions that create money are buying gold, it signals something about the future they're preparing for.
Every major fiat currency in history has eventually been debased to zero. Gold protects against this because its supply grows at roughly 1–2% per year (mining output), while fiat money supply can grow indefinitely. The US M2 money supply expanded by over 35% between 2020 and 2022 — one of the fastest expansions in modern history — contributing directly to the inflation cycle that followed.
If you're new to buying gold, start with our Beginner's Guide. We cover:
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